The NeuroLeadership Institute (NLI) is a leading global research organisation and has pioneered the path towards bringing neuroscience together with leadership in the business context. Since its inception, 24 years ago, the institute has united the world’s foremost neuroscientists, leadership researchers, and organisational practitioners with the purpose of transforming how they think, develop, and perform.
Robert Pearse, Business Head at NLI, identified a number of everyday challenges that the company had to deal with. A main concern was that, as an expanding business with limited skilled resources, every resource in the company was being stretched to its maximum. NLI was also relatively new to the South African Market and, as a result, set out to grow their brand and product awareness through a targeted “pull” marketing approach.